How to Optimize Your Facebook Ad Campaign

The catch is here that in order to get the most from your ad campaign, you shouldn't have just one version of your ad. The reason you're changing the creative is because we as individuals are not all the same one. You'll notice that there is always going to be one piece of content that's just going to outperform the rest exponentially. Once you see this after a couple of days, you're going to deactivate the one piece of creative that is the lowest performing. Just spend the money on the stuff that's doing well.

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