Becoming the King of SEO with Damon Burton (#138)
The Shopify Growth Show
00:00
How to Approach SEO
If you're doing paid ads, social media, email, whatever form of marketing, other than SEO and it's working, keep doing it. Social media only drives 2% of traffic from social to site. Paid ads only drives 6% of traffic; organic drives 64%. And then comment on this point: Well, do you're building up their meta-commentary? When you turn that off, you have nothing left over. You don't own any of that. So when you focus on the search engine, you're basically leasing it for free.
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