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441. Does Advertising Actually Work? (Part 2: Digital)

Freakonomics Radio

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Navigating Digital Advertising Dilemmas

This chapter explores the challenges in the digital advertising landscape, particularly the disconnect between eBay's research on ad effectiveness and the indifference from major industry players. It further discusses the implications of micro-targeting, contrasting effectiveness claims from companies like Google and Facebook, while highlighting supporting sponsors of the podcast.

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