I would I would start fresh bro and I also think I also think you'll enjoy that process because you won't be constantly reminded of all the bad shit that this other brand is tainted with. If McDonald's had caused the Spanish flu outbreak and killed 50 million people they would have to not be called McDonald's anymore right okay so there's levels to the decay and to the stigma stigmatization that can happen to consumers mind. Would you still try to reach out to those yes past customers? Yes okay yes I would reach out and I would apologize for the I if not I wouldn't even i wouldn't even reach out for the sake of trying to get their business like a pitch, he says