How Can Google Be More Receptive to Ownership Concerns?

Jim Salzman and Michael Heller discuss their book "Mine!: How the Hidden Rules of Ownership Control Our Lives." When is it okay to recline your airplane seat? Do we actually own our smartphones, or are we just leasing them? What do you really own when you click the “buy now” button?  And how is South Dakota making you less wealthy? In the spirited style of Freakonomics and Tipping Point, Jim Salzman and Michael Heller explore fun, surprising, and often infuriating real-life stories that reveal who gets what in the 21st century. 

Remarkably, there are just six simple stories that we all use to claim ownership. These are the same stories kids use to solve fights on the playground – and they offer our best chance to address really big problems like preserving online freedom, cooling our warming planet, and curbing wealth inequality. Ownership shapes every single aspect of our lives - and it’s the savvy owners who choose the story that steers us to do what they want. But don’t be fooled. Ownership is always up for grabs and the prize goes to those who know how its hidden rules really work.

Visit YouTube.com/TalksatGoogle to watch the video.

Moderated by Jeff Cox.