Bullish's Brian Hanly on building media businesses from memes
The Rebooting Show
00:00
How to Diversify Your Video Content
I think liquidity as an entire media entity is one component of the flywheel, right? So that that's a way for him to diversify not only his audience, but also the way in which he speaks to his audience. And I like to say, you got to run towards the CPMs. 80% of creators business comes from brand deals. We're helping really open up that 20% and diversify that away from just being brand deals.
Transcript
Play full episode
