Someone who feels like they have an amazing story or a message to share, but it's really confused or unclear as to how to go about sharing and monetizing it. The more specific you can get, knowing you can attract the audience, knows you have access to that audience, you can cut through the noise online. That's number one reason why we want to niche and get more specific, cutting through the noise. If you are a health coach that can help a lot of different people, you have just fallen into the black hole. A health coach that helps pregnant and postpartum women is a dime a dozen. And so let's say you do a podcast. Well I want you

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