The Creative Person Hates Indifference

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Agency people often feel like they don't really get our creative power, but we have to serve them anyway. I think that if you are in business and you look at your client as the enemy, you're setting yourself up for a problem - because that enemy is financing what you're doing. So i think it's important to understand what it is that they are trying to do, and then how can they help you do it. And when everybody holds on with white knuckles to their ideas, that that and sometimes you do have to defend your ideas, but i think that you also have to be open to challenge.

If you have a creative vision, how do you focus your skills on making it happen? Can you turn your dream into a career? How can we encourage more creative entrepreneurs? And can we incorporate more creativity into an analytical job?

Jeff Madoff is an American director, producer, photographer, writer and professor living in New York City. He is the founder and CEO of Madoff Productions, winning awards for his commercials and videos AND he is a die hard music loving fan.

In his upcoming production of The Lloyd Price Musical, Jeff learnt a valuable lesson of asking himself the question “is it essential?” Even work that is funny and engaging, may not be an essential part of the bigger story. “Is it essential?” is a challenging question for all of us but can be incredibly useful at keeping us focused on reaching our goals.

In our discussion with Jeff, he dispels the myth that you are either creative or analytical. And he brings home to us the importance of listening. Listening not just to form an appropriate response, but listening in order to fully understand the other person.

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Topics

(3:31) Welcome and speed round questions.

(10:11) How to encourage creative careers.

(16:58) Turning your passion into a career.

(22:36) How to weave creativity into any job.

(25:43) When the creative world and the business world meet.

(29:41) Learning to ask “Is it essential?”

(42:25) What is on Jeff’s playlist?

(46:53) How entrepreneurs can be creative.

(53:48) The story behind The Lloyd Price Musical.

(1:04:06) Grooving Session discussing Jeff’s interview.

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