Ep 215: AKNF - How Unilever Launches New Products in 39 Days with Selina Sykes, Elliot Roazen and Rob and Dan from Pilothouse.
DTC Podcast
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The Foundation of Building Anything on Amazon
The foundation of building anything on Amazon is keyword research and then a smart ad strategy from there. And making the most of the first couple weeks to a month, because if you can really hit it out of the gate, that's going to just double down your success. You do have that little bit of a honeymoon period on Amazon that you're going to be easier to build ranking relevance in the first 30 days.
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