
Why Eugene Schwartz was a better copywriter than you | Breakthrough Advertising | Rodale Speech
Breakthrough Marketing Secrets
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Eugene Schwartz's System for Winning at Cop Writing
"The only way I know to beat people as inventive and creative as these folks is to outwork them," Schwartz said. "So I long ago invented a system of working hard that is extremely powerful" He would spend one pass going through reading the manuscript in meticulous detail, underlining, highlighting,. like going through calling out all the things that were the most interesting to him.
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