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239 Rehumanize Your Business by Ethan Beute

The Marketing Book Podcast

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Chat Bots Are Not the Only Way to Communicate With Customers

Marketing expert: Chat bots are just another way to communicate with your customers. He says there's an inversion where, ah, the more authentic you are, the more honest you are. Marketers should be using soft language that is now disarming and approachable," he says.

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