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#5: Design VP, Kate Aronowitz, on how designers can earn their seat at the business table

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CHAPTER

Design - You Need a Seat at the Table

Designers can be very conmiopically focused on what they're doing. No one is going to care what you're doing unless it translates to results for the rest of them. It's really important to build trust and understanding ahead of time, right? We're asking somebody to give us their money. That was design's role for quite a while. And if i have a big cind of blank star that's probably not a good hire. Wasn't one of the things a designer sail tis, we need a seat at the table.

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