Navigating Wholesale Strategies: Balancing Retail and Online Sales

What if the key to explosive growth wasn't a killer ad strategy, but getting out of DTC entirely? In this episode, I'm joined by Jared Mehr, Sales Director at Pura Vida Bracelets, who helped scale the brand's wholesale channel to over $35 million a year. Now, he's teaching other eCommerce brands how to win big in wholesale without sacrificing their margins or their sanity.

Listen in as we talk about how Pura Vida went from zero wholesale revenue to landing major accounts like Nordstrom, what most brands get wrong about wholesale, and why it's not just for "big" companies. Jared also shares his playbook for making your brand irresistible to retail buyers, how to prep for trade shows, and the exact tools he recommends to manage wholesale ops.

You can find show notes and more information by clicking here: https://bit.ly/4oCsDmu

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