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Roger Martin: Thinking afresh about business

Lancefield on the Line

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How to Think in a Sert Way

There is no useful definition of execution that is different than strategy, he says. The great ceos are much more inclined to not ask people,. order people, to execute their strategy, but rather say: i've made this set of choices for the company as a whole. A, and that's just away more inspiring, yes? Ye. That's one of the chaptersa, as, as you would know from reading it, were itake challenge the model of there's a thing called strategy, in tha thing called executionnd, everybody basicly whines and complains aboutExecution.

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