"I like to think of it as a sample. Like if you're going to Costco and you get a delicious little sample of what's going on," he says. "It's not just about the content, right? It's about how people feel digesting it because we're creating an experience" The $97 or $297 offer allows them to believe that the results are possible for them."
Nicole Cherie Hesse is a self-made millionaire who went from being a broke bartender to a seven figure CEO in just 13 months.
Top 3 Value Bombs:
1. We think that our skills are not monetizable because they’re natural to us. You have a zone of genius, a skillset. The first mindset change you have to make is to know that you’re valuable. When people ask you how to do things, that’s when you know what you have is monetizable.
2. Sometimes, even when we feel that we’re in the right path, we’re missing something.
3. Create a content strategy that attracts people who are ready to buy now instead of people who are ready to buy in 6-8 months after you poke the pain points.
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