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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders

DTC POD: How The Best Brands Are Built

CHAPTER

Analyzing Retail Metrics and Challenges of Data Products

This chapter highlights the crucial role of retail metrics in the success of brands, particularly in industries like food and beverage and consumer packaged goods. It underscores the importance of determining the most suitable distribution channel, be it e-commerce, omni channel, or retail, based on factors such as margins and business structures, with a case study illustrating a brand's shift towards retail for increased efficiency despite logistical challenges.

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