The Cult of Stanley Cups
Sounds Like A Cult
The Stanley Cup Craze
Exploring the meteoric rise of the Stanley Cup, a $45 stainless steel tumbler, among tweens and the cult-like obsession it has spawned. From its humble origins as a basic thermos to its rebranding into the trendy 'quencher' for women, the chapter unravels the surprising success story behind this popular drinking vessel. Delving into the founder's Mormon background, marketing strategies, and collaboration tactics, it sheds light on the consumerist frenzy and extreme reactions triggered by Stanley products.
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