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144 - The Backfire Effect - Part Four (rebroadcast)

You Are Not So Smart

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What Is the Backfire Effect?

The backfire effect is the potential in extreme cases for people to actually resist that information so strongly that they come to move in the opposite direction. Backfire, of course, showed I'm going to adopt those facts, integrate them, and go further the opposite direction than WMDs were found. The best way to think about it is that true backfire effects for people are moving overwhelmingly in the oppositedirection are probably very rare.

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