Innovation and Technology in the Video Game Industry

Exploring the synergy between creativity and technology in video game development, this chapter highlights the impact of generative AI on innovation trade-offs and business models in gaming. It discusses advancements like EA Sports FC 24 powered by machine learning technology and delves into the evolution of the gaming industry's business models towards live services and potential future innovations. The chapter also emphasizes the importance of creating new experiences and fostering a culture of innovation within companies like EA.