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26min chapter
S14E30: Kearney Case Interview - Soft Drink Manufacturer
Strategy Simplified
Analyzing Glass Bottle Soft Drink Market Trends
This chapter explores the market size and dynamics of glass bottle carbonated soft drinks in the U.S., focusing on consumer demographics and purchasing behaviors. It provides insights into competitive positioning against major players like PepsiCo and Coca-Cola, and the growth of niche markets such as Harritos. The discussion also evaluates manufacturing options and strategic recommendations for expanding glass bottle production, considering cost implications and market demand.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode