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S14E30: Kearney Case Interview - Soft Drink Manufacturer

Strategy Simplified

CHAPTER

Analyzing Glass Bottle Soft Drink Market Trends

This chapter explores the market size and dynamics of glass bottle carbonated soft drinks in the U.S., focusing on consumer demographics and purchasing behaviors. It provides insights into competitive positioning against major players like PepsiCo and Coca-Cola, and the growth of niche markets such as Harritos. The discussion also evaluates manufacturing options and strategic recommendations for expanding glass bottle production, considering cost implications and market demand.

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