4min chapter

The Journal. cover image

How to Make a $12.98 T-Shirt... in the U.S.

The Journal.

CHAPTER

Transformative Commitment: The Case of American Giant's T-Shirts

This chapter delves into how a partnership with a major retailer allowed American Giant to revolutionize its t-shirt manufacturing process. It discusses the challenges and successes of producing affordable clothing in the U.S. through strategic investments and commitment.

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