How to Start and Run a Content First B2B Marketing Department Plus Epic Content

The B2B forum has been the conference where today's leading B2B marketers gather for insights, networking and laughs. Christoph: How can companies adopt a mindset of test and move humans versus just the ejection seat? And you know what? I want to tie this back in a little bit too, because you've mentioned this numerous times. The right seats starts with how you hire.