Building and Public Is Overrated

Dave from Jasper tweeted something about how building and public is overrated. He said it masks your lack of a marketing strategy. Alex, what's this building and public thing you want to talk about? Like I feel like Buffer was one of the first companies that I saw really do that. It does give you a little bit of like safety net because you think you're doing marketing by doing that.

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Although content creation and content marketing may be defined differently, they both have the same ultimate goal- to drive traffic and conversion. In this episode, the three co-founders of Omniscient Digital, Allie Decker, David Khim, and Alex Birkett, come together to discuss the ideal ways of content creation and marketing.

As experts in content creation and marketing, the trio share invaluable information and thoughts on the use of internal company influences as opposed to the conventional hiring of external ones. Allie, David, and Alex also weigh into the controversial debate on the impact of content marketers in companies.

This discussion offers insightful information that will propel personal and company growth in content creation. Grab your drink as you enjoy the episode.

Topics

The Creation of Internal Content Marketers
Individuals Vs the Company
Using AI Tools for Content Creation
Can AI Beat Human Writers?
The Vanity Content Measuring Metrics
The Long Term Goal of SEO Content
Dealing with Burnout
Building in public Marketing Technique

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What is Kitchen Side?

One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.

You understand how things look from the inside and how that differs from the outside.

You understand how the sausage is made.

As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.

We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.

Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.

Some interviews you might enjoy and learn from:

Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)

Building Competitive Marketing Content with Sam Chapman (Aprimo)

How to Build the Right Data Workflow with Blake Burch (Shipyard)

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)

Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:

Blue Ocean vs Red Ocean SEO

Should You Hire Writers or Subject Matter Experts?

How Do Growth and Content Overlap?

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