AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag
Marketing School - Digital Marketing and Online Marketing Tips
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Valuation Trends in SaaS and the Marketing Agency Landscape
This chapter examines the differing valuations in the SaaS sector, contrasting the dynamics of rapidly growing companies with traditional profit-generating businesses. It also explores the current challenges faced by the marketing agency industry, influenced by economic factors and major tech platforms, while providing insights on performance disparities between large and small firms.
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