M M Hub Dot Org - Marketing Mixed Modeling

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Shevo: I'm a big fan, as i've said before in the show, of aaron dignan's book, brave new work. And we've recently started working with a product that he's building called murmur,. It's basically aborative decision making tool. He was kind enough to let us into the bata, so we're experimenting with that. Procopa: Are you active on a twitter social media? I amnt onterin. So om so it's just me, copapa at fucaba, anderlingden maemils b at aten dot com. We would love to hear from you. You can reach us on the measure

It's easy to get sucked into the "technology" side of things when it comes to improving the effectiveness and scaling up data teams, but, much to Tim's dismay, shoring up the people, process, and culture is often just as (if not more) critical. So, sure, we can talk about the modern data stack, but what about the modern data CULTURE stack? Prukalpa Sankar, co-founder of Atlan, joined us for a lively discussion of the topic! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.