The Problem With Hypotheses in Business

UX is going to be much more embedded in a wider team than, you know, just in specialists. We're looking for stuff that can let us design maybe without even talking to users and allow us to add those behavioral nuggets of psychology truths into our designs. And we're using the psychological study or well, whatever people feel confident they would say about an idea when it's actually being used by someone else. It's so pop because I don't know if I've mentioned you, I'm going freelance, which is very scary and very exciting in the next couple of weeks.