The Tariff Debate and Political Maneuvering in the 1896 American Elections

This episode in our series on the Ideas Behind American Elections looks at 1896, when a single speech nearly upended American politics. The speech was William Jennings Bryan’s ‘Cross of Gold’ address at the Democratic Party convention, which won him the nomination. How did a 36-year old outsider from Nebraska get so close to reaching the White House? What made the issue of silver coinage the driving force behind American populism? And why was 1896 the template for a new kind of campaigning, in which the power of oratory had to square off against the power of money?

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Next time: 1912 and the great Republican split

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