2min chapter

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Beyond the MVP: A framework for continued product success with Ash Maurya

Rocketship.fm

CHAPTER

The Customer Factory Blandstone for Product Attraction

Traction is the output of this customer factory. We can break down traction as a series of steps or milestones that your customers will take when they're engaging with your product. So rather than going off and saying, we have a back log of features, lest as triage them and come off with some arbitrary way to prioritize,. The best way to priortize your back log is for starting with a traction goal.

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