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Marketing Execs React To The Netflix Pepsi Documentary
Marketing Against The Grain
Is Comparison Marketing a Good Thing?
Christopher Lockhead, who we're going to have on the show, would argue that comparison market is really bad. Like you're spending your marketing budget to basically market your competitor. He says it's completely undifferentiated. It's a great lesson of focusing on your audience versus your value and features of your product. So what do you think? Should you be explicit in calling out your incumbent, like actually by name, party, your advertising campaign,. Or do you think that that is just spending marketing dollars on like advertising your competitor?
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