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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)

Mobile Dev Memo Podcast

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Navigating Marketing Measurement Challenges

This chapter explores the complexities of marketing measurement, emphasizing the need for a scientific approach and the importance of understanding key metrics beyond simplistic returns. It also discusses the cultural shifts necessary within organizations to embrace testing, experimentation, and a focus on critical questions that guide advertising strategies.

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