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11min chapter
#69 Driving growth by leveraging “Revenue Moments” - with Tiffany Gonzales, Head of Growth & Revenue Operations at Microsoft
RevOps Lab
Understanding Revenue Moments
This chapter dives into the concept of 'revenue moments that matter' which are crucial for identifying customer behaviors that drive retention and value creation. The speakers share insights on how businesses can leverage these moments to enhance customer engagement and adapt strategies based on feedback and data trends. Emphasizing a proactive approach, they discuss the importance of aligning sales efforts with customer needs to foster better relationships and achieve revenue growth.
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