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From Data to Structure: AI Sensemaking For Your Journeys / Journey Management Playbook / Ep. #03

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Mastering Journey Management with AI Insights

This chapter explores the practical aspects of journey management through real data integration, emphasizing the value of collaborative platforms powered by AI. The discussion centers on using structured and unstructured data for effective customer journey mapping, highlighting the importance of upfront investment for impactful outcomes. Listeners are encouraged to engage with available resources while delving into case studies focused on enhancing member retention and optimizing offboarding experiences.

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