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The Theater of Wellness: From $20 Smoothies to Green Powders

Follow the Rabbit

CHAPTER

The Luxe Wellness Trap

This chapter explores the convergence of health and luxury, spotlighting the trend of blue spirulina and the omnipresence of AG1 as a wellness product. The discussion evaluates the marketing strategies, social implications, and consumer behavior surrounding high-priced health supplements in today's performance-oriented culture.

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