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Who You Calling 'Hispanic'?

Code Switch

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The Growth of Hispanics in the United States

The category was made everything from political groups to civic organizations. Spanish language media group that emerged, would all use and and draw on census data. As soon as the numbers come out, univision releases the first hispanic marketing manual. The number of lathinos grew expedentially. And years later, we figured out that it wasn't because people had babies. It's just cause we counted them much better.

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