The Cheerleader Response Is Not Gonna Work

Most handle economic declines with further cuts, denials and even outright apathy. These contraction reactions are the opposite of deciding to be first in your market and dominate your competition. Every car dealer in America depends solely on advertising to drive traffic - something they'll no longer be able to justify because the traffic's not coming. If we would simply just return to our roots, quote unquote, everything will work out.