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The biggest opportunities in B2B tech websites - Andy Crestodina

Tech Marketing Trends

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Chat With an Expert About Marketing Automation

We are all doing cost benefit analysis before clicking on something. We simply have to believe that the benefit of clicking this thing exceeds the cost of two seconds of our time. Calls to action can use words that mani ate the cost benefit calculation ther doing in their mind by either increasing the perceived benefit of clicking or reducing the perceived cost of clicking. I suggest testing or trying, or just simply changing and seeing if it worked longer als to take a cull t action.

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