268 - Modern Go-To-Market FAQs: Answered | Revenue Era Community
GTM Live
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What's the Dark Side of Attribution?
On the social side, it's driven through word of mouth between peers. On the content platform so i look at ne social networks and content platforms a little bit differently. There's direct word of mouth, d ms, one on one zoom call, like places like a what else is there? So dark not being measured, mainly because it would violate significant privacy policies of people. And those things are going forwards, not backwards. We're not going backwards on privacy stuff any more. It's only going to continue to move in this direction.
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