Free Will in the Battle to Achieve Your Own Mind

In your book, Outsmarting Your Brain, you're trying to teach us how to hijack that little man in our head. What do you think of free will in this battle to tackle your own mind? I think Sapolsky is talking sort of one step removed from the level at which I'm describing things. To me, cognition is very hard to control. It's very hard to attend to what you want to attend.