How to Find Product Market Fit | Allan Wille, Founder of Klipfolio
A Product Market Fit Show | Startup Podcast for Founders
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The Importance of Focusing on Marketing Branding and Positioning
The company's homepage was split 50-50 between consumers and publishers. Founder: We knew that if somebody's looking at your homepage, the question is what do you guys actually do? Are you going to satisfy my pain point? And tactically, because we knew that, we started taking steps. But even though we had split the external facing messaging in the position so that our customers weren't confused, we still had an internal dilemma of, well, the publishers want this feature. Do we build it? Or the enterprise customers have no care. They couldn't care less about that. So eventually that became so apparent.
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