Beating the Incumbents with Michael Ovitz on Boss Talk #9
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A Firm That Provided Services That No One Else Provided
Hartat: We had to come up with something that would break the paradime of older agencies. The firm itself very quickly established itself as something that was dedicated to entrepeners, and not that other firms aren't. It offered a multiplicity of services that other firms never thought about offering or did in a singular basis. And i couldn't i don't think it could have been executed any better.
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