291: Mauro Porcini, Designing company culture
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
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How Do You Pick the Right Proof Point?
In Pepsi code the first one was big a scale essentially Pepsi had a very fragmented visual identity for the brand. And so many people needed one to change and like why would they change their log or that can the visual identity if he's working well in my region? So it was not easy because here you are If you do ami stay in a specific region You're talking about hundreds of millions of dollars here, you know in the most immediate dollar kind of brand. The project for me was not really risky because and this is where you know your intuition your confidence But I knew the redesigning Pepsi with new design wasn't real risk but there was a perceived risk.
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