Engaging Voters Through Podcasts

This chapter explores the innovative communications strategies of a political campaign using non-traditional media, particularly podcasts, to connect with voters ahead of an election. It emphasizes the importance of relatable storytelling and informal formats to create a humanized image of controversial figures, while addressing the limitations of traditional media. By focusing on genuine interactions and long-form discussions, the chapter illustrates how modern campaigning seeks to resonate with audiences affected by economic and social issues.

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