2min chapter

The New Music Business with Ari Herstand cover image

Hip Hop Expert Discusses State of the Music Industry

The New Music Business with Ari Herstand

CHAPTER

The Power of the Platforms

I think this is something that we've seen happen more and more. If you're someone that uses TikTok on a regular basis, this is how the app has been designed. The platforms understand that they are the place, they are the destination. So it's harder for the artists themselves to really be able to build that deeper connection.

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