We've seen a radical change in how humans interact with our environments over the last 20 years. We are on TV, we're on tech, we're hanging out, we're self soothing, because this stuff is fun. And so I think what's important to see is suddenly, if we start to aggregate all of these small things, we're starting to see the impact. So where are we going to them come back into people's lives and show them without another complex, sophisticated iteration system program?

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