The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

598: From Gas Station Cashier to Billion-Dollar CEO with Shirin Behzadi

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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Navigating the Great Recession Strategically

Shirin outlines shifting to direct-response marketing, enhancing franchisee support, renegotiating supplier deals, and introducing pricing and warranty changes.

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