Killing stories and creating categories — Comms tips from Shannon Brayton’s 25+ years in tech
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What's the Problem With the Facebook Coms Team?
When you look at a company and you have your own internal algorithm where you're assessing whether they're doing a poor job or an epic job, what sort of that algorithm looks like? Well, it's hard to know, because i do actually think that a great coms team kills a bunch of stories that we never end up seng. What facebook has is not a coms problem. They have a business problem that the coms tea is constantly trying to chase. So i don't love when people point to coms and say, well, it's a p r problem. We don't have great people"
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