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Q&A | How Can Sales Culture Be Influenced From the Top Down?

The Science of Scaling

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Transforming Sales Hiring Through Data-Driven Training

This chapter highlights the critical role of sales enablement in the hiring process, advocating for structured onboarding and certification systems for new sales hires. It introduces a method of using scorecards to assess performance and accountability, aiming to foster a data-driven sales culture that leads to predictable results.

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