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How to Ask Power Questions with Joanna Dumont, VP of Strategy, Insights, and Innovation at Danone

The Insighter's Club Podcast

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The Role of Tools in the Insights Work

At Danon, we are constantly looking to renew our toolbox. We spend time training our teams on finding power questions and really emphasizing the notion that spending time upfront to define the right question is as valuable as any time you're going to spend at the end to try and answer that question with the right tool. But it's also important that we, you know, with the right partners are building the tools that we need. And I think that's some kind of the magic of a great partnership.

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