How to define your personal brand - Emma Donovan, Become Dapper
The Founder Files
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The Differences Between Personal Branding and Branding for a Business
Personal branding is about looking a lot deeper into the personality in order to shape the brand. I think an element of consistency is important in a personal brand, but too much. We had a client who we created this really curated, beautiful, strong personal brand sort of identity for when it just didn't get engagement. It's not real. So I do think there's a shift to people wanting more human connection.
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