Karthik worked at large companies like KCG and Facebook, and saw the difficulty of managing go-to-market and product launches. Which is partly why he co-founded Ignition, a hub for planning, executing, and measuring GTM launches. In this episode, we discuss product positioning, messaging, and taking products to market. We also discuss doing things that align with our purposes and personal long-term goals rather than just working for the sake of work.
Karthik Suresh
Karthik is the co-Founder of Ignition, the world’s first go-to-market platform that allows business to manage all stages of the product life cycle. Karthik has extensive experience building and launching products across consumer, enterprise, and data domains.
Links from the Show:
Website: HaveIgnition.com
LinkedIn: Karthik Suresh
Twitter: Karthik
Books: Build, Fooled by Randomness, Black Swan
More by Kyle:
Follow us on Twitter: Product by Design, Kyle, and Product Thinking
Follow us on Tiktok: Product by Design, Kyle, and Product Thinking
Sign up for Kyle's Product Thinking Newsletter for more updates.
Kyle's writing on Medium
Product by Design on Medium
Like our podcast, consider Buying Us a Coffee
